Loveland's Independent News Source |
Sprouts Deal Knocked-Out Privately Funded Competitor |
City Council Information Memorandum September 12, 2014 From: William D. Cahill, City Manager Vitamin Cottage Vitamin Cottage (VC) has submitted preliminary materials for development review for a new location on Eisenhower Boulevard at the location of the former Ferguson High School (Gorum and Eisenhower). If they proceed, their plan is to demolish the old Ferguson High School building and build a new store. They will have about an acre at the south portion of the site that is surplus to them. VC’ s preferred developers have the property under contract. The due diligence period doesn’t end until March or April of next year. Vitamin Cottage is looking at a 15,000 square foot store (just over ½ the size of the proposed Sprouts) and anticipate doing $4 million in sales in year one and rising to around $7.5 million by year five. They have gone through a CRT and have identified some issues with access. Also, the developer has indicated that they will seek an incentive from the City. Economic development staff has asked the developer to work through the CRT and design review process before they make a formal request. VC does not view the Sprouts as direct competition, as very little of the Sprouts produce is organic or natural. VC has a very strict requirement for its products and is more likely to negatively impact the Crunchy Grocer. |
Looking West on Highway 34 in Loveland, the former Ferguson High School campus and the location Natural Grocers' were purchasing is on the left while the city's highly subsidized Sprouts land acquisition can be seen in the upper right (before the stop light for 287). |
The parking area of the former Ferguson High School campus along with a shed (far left) that would have remained following demolition for the Loveland Youth Gardners along with one acre (far left) for their projects as negotiated with Natural Grocer had Loveland not "partnered" with Sprouts thus causing Natural Grocers to pull their privately funded investment for a new building and store out of Loveland. |