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Council Votes To Divert Flood Aid To Promote McWhinney's African Art Collection |
From: "Kraft - OEDIT, Jeff" <jeff.kraft@state.co.us> Date: July 22, 2017 at 1:23:41 PM MDT To: "Kraft - OEDIT, Jeff" <jeff.kraft@state.co.us> Subject: Re: Thank You for Your Emails about Loveland Marketing Grant Hello: At the State of Colorado we have received several email inquiries regarding the grant awarded to Visit Loveland from the Disaster Recovery Tourism Marketing Grant Program. Thank you for reaching out with feedback, concerns, comments, questions and suggestions which I will address in this email. The floods of September 2013 devastated much of northern Colorado, and our congressional delegation worked with state and federal leaders to appropriate funds for disaster recovery. Because tourism is a key sector of the Colorado economy, a portion of the funding was directed to revitalize regional tourism and let visitors know we are open for business. The Office of Economic Development and International Trade (OEDIT) was tasked with administering the Tourism Marketing Grant Program in accordance with federal regulations, with program guidelines available at https://www.colorado. gov/pacific/dola/tourism-marketing. The second round of funding received twelve applications for funding from disaster impacted areas around Colorado. A selection committee comprised of representatives from Governor Hickenlooper’s Recovery Office, the Department of Local Affairs (DOLA), the Colorado Tourism Office, and the Community Development Block Grant Disaster Recovery program administrators at OEDIT conducted a robust multi-stage evaluation. Visit Loveland’s proposal, the only application received from any entity associated with the City of Loveland, was approved based on the quality of their proposal, the area’s reliance on tourism and visitors, disaster impact, the eligibility of the applicant, and community support including matching funds. The application met these pre- established criteria developed based on public comment, federal rules and learnings from the first round of tourism disaster grants which Loveland did not apply for or receive. Our assessment is that these grants will be an important stimulus to help Loveland and the Northern Colorado region recover from past and ongoing impacts from the 2013 floods and their aftermath. Specifically, Winter Wonderlights, the primary marketing event in the proposal, was designed to increase destination travel to Loveland from Colorado (most tourists in Colorado come from Colorado). This event will be new to Loveland, and the Centerra location was easily accessible and visible from I-25 and would attract visitors to the Highway 34 corridor which is impact by ongoing construction and closure issues. Furthermore, the venue offered the prerequisites of space, parking, electrical, etc. The committee was confident in the ability of Visit Loveland to ensure the success of this event due to the City of Loveland’s history of outstanding activities like the Fire & Ice Festival, Corn Roast, Cherry Pie Festival and several arts related programs, many of which take place in downtown Loveland. The proposal also included a Highway 34 Grand Opening Celebration in conjunction with Estes Park in May 2018. Some emails we received referenced businesses damaged by the flood. OEDIT also administers the Business Grant Program which, I want to emphasize, is still accepting applications for businesses that lost revenue due to the disaster. The program guidelines and an application are available at https://www.colorado. gov/pacific/dola/recover-colorado-business- grantsloans. The Disaster Recovery Counselor for Larimer County, Michael Haughey, has been in touch with the Loveland Chamber of Commerce and contacted many Loveland businesses offering his assistance in obtaining a grant. He can be reached at 970-581-4958 or mrdhaughey@gmail.com. Many of the email questions we received sited sales tax and property issues that must be resolved at the city level. Visit Loveland produced a FAQ fact sheet that addresses many of these issues in more detail (available at http://www. visitlovelandco.org/). Our mission was to fund projects that promote regional tourism and benefit not just a neighborhood or district, but businesses and communities throughout the northern Colorado region. After a thorough review of the selection criteria, evaluation process, the Visit Loveland proposal and your input, we are continuing to fund the project at the $100,000 level as submitted. Our office will be engaging in ongoing dialogue with the local grant administration team in Loveland to help them refine their budget and program to ensure maximum benefit. If you do have more questions or suggestions about the specifics of the proposal being funded, after reviewing FAQ sheet cited above, I encourage you to also discuss this with local officials in Loveland. We hope this has cleared up some of the misconceptions about the grant and addressed your concerns. Sincerely Jeff Kraft Director of Business Funding and Incentives P 303.892.3840 | C 303.501.4095 1625 Broadway, Suite 2700, Denver, CO 80202 jeff.kraft@state.co.us | www.choosecolorado.com |